Must A Wannabe Influencer Pal Cease Exploiting Me for Material?

The Prosecution: One Friend's Perspective

Sometimes she films me while I’m eating. It's jarring to spot myself on her social media – it feels like a jumpscare.

A close companion of a decade, she, calls herself the “creativity monarch”. It can be amusing for a short while, but it strains our relationship.

She is an extrovert, there's a constant urge the need to document everything all the time. When we eat out, she says, “The phone eats first,” and snaps pictures with bright lighting, which induces embarrassment. It's unpleasant when other people see her performing for the camera – I get secondhand embarrassment. Another annoyance is because meals lose their warmth.

She's not quite an online personality yet, but she is trying to be. She creates video blogs about city life, a day in her life, and her work as a stylist. Her content is good, credit where it's due, but I don’t want to be involved. Sometimes I'm captured while dining, or just accompanying her. I’ll see myself on her feed later, and it comes like a jumpscare: I might be no makeup on, an awkward face or photographed mid-bite. It feels invasive.

Marielle also expects me to record her at inconvenient times. Sometimes I’ll be talking to another person, or we’ll just be spending time in the street. The dynamic feels like our bond has transformed into me being her unpaid videographer. She has the means to employ someone if she wanted high-quality content. When I brought up my unease about this arrangement, she dismissed it. I've been invited to a couple of brand events, which were appreciated, but that doesn't compensate for all the energy I invest helping her make content.

I appreciate that Marielle has helped me with my career in design, but I don’t want our friendship to become merely a tally of favours. I don't believe she's insincere or inauthentic, but sometimes I feel that if recording starts, we will begin acting in a way that presents a favorable image for her vlog.

She will say, “Alright, smile for the camera!” and record me laughing with someone. It’s so silly. It's crucial her to understand that our 10-year friendship still has boundaries. I enjoy spending time with her, but I also want to enjoy it without being filmed, edited, or posted for an audience. I’m not a prop for her Instagram.

The Other Side: Marielle

I want my friend to see that the content we produce together can get us an opportunity.

I love shooting content. It’s not just a hobby; it’s part of who I am. Creating videos and documenting experiences online enables me to show my personality and engage with people in novel forms.

I don’t see myself as a full influencer yet, but it's savvy to generate income from your interests. I admire people on social platforms who execute that style of informal, self-made content creation.

Content creation is my version of engaging with life: noticing the nuances, posting them with an audience that values the art behind it. I never intend to make Beth uneasy. Bringing her to professional gatherings was my method of sharing opportunities, providing her a opportunity to witness exclusive moments that could benefit her professional path too. That isn't leverage, it's simply being pragmatic.

I would take her to such functions even if she didn’t help me, but I want her to see what the content we make together can achieve: a foot in the door. I understand not everyone likes being on camera, but often unplanned moments is what makes content genuine. Appearing on video occasionally is part and parcel of being my friend. I'd remove anything she requested, but she hasn't made such a request yet.

I don’t expect anybody to be my private videographer, but companions support one another in minor capacities. I thought recording a clip now and then would be enjoyable for her. Creativity flourishes in partnership, and having my friend around makes endeavors energetic and pleasurable. I don't compel her to take part in anything, and I would never intentionally embarrass her. But creating content jointly sometimes is part of how I document our shared experiences.

I value Beth’s friendship deeply and want to avoid making videos to drive a wedge between us. I’m willing to find middle ground: like asking before recording, and avoiding shots that might make her uncomfortable.

This is not about power, it’s about sharing my world while still respecting hers. Clearly making content is not a substitute for genuine friendship: it's merely part of how I experience life and I desire her to be involved in a way that’s agreeable for each of us.

The Jury: Public Sentiment

Should Marielle stop filming herself and Beth when they are socializing?

Nothing is more uncomfortable than having a friend point a camera at you. I understand that it's her job, but I don’t make friends come to my workplace. Maybe she can find influencer friends to collaborate with. With the uncertain future of AI, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something as a career, it's unfair to expect your friends for assistance repeatedly, even if they have done it before. While she enjoys creating, that doesn't imply all those around her is content. She must to respect her friend's personal space.
Ankit, 26

She may enjoy making content and showing off her life publicly, but it’s not for everybody. It’s nice she has helped Beth’s career, but she needs to listen to what her friend desires.
Emma, 27

It sounds like you care about each other, so cling to that and ensure it’s the priority in your friendship. Foster some authentic experiences, where genuine feelings are preserved, not online archives. In fact, public figures who seem to share their worlds actually have more privacy than it appears.
One opinion, 53

Marielle appears to be neither present nor genuine when they're together – she’s working. Each appears unsure as to where the line is. The solution is not found in trying to change one another, but in each setting clear limits around what feels acceptable to them and seeing if there is an mutually agreeable compromise.
A final view, 71

Now You Be the Judge

In an online poll: is Marielle over-exposing their friendship?

James Hernandez
James Hernandez

A tech enthusiast and digital strategist with over a decade of experience in analyzing emerging technologies and their impact on business and society.